Equipment - Seo

 “A Better Search Engine Rank” – Top tips for higher search engine ranks

To get higher search engine ranks we must undertake Search Engine Optimization (SEO). Many companies out there will charge you thousands of dollars for them to perform SEO for you but there are things that you can right now to get batter search engine ranks;

1) Meta Tags: Every web page should have Meta Tags. These hidden values tell the search engine what your web page is about, which keywords are relevant to your page, and the page title amongst other things.

To see an example of this, right click your mouse now and then select ‘view source’. This is the html computer code for the page you outdoor looking at right now. You will see several Meta Tags a few lines down which should have keywords listed, page title etc. For your web page these tags are a must have to get better search engine ranks.

2) Links & More Links: For you to rank higher in the search engines you must be able to be seen, and also be seen as a quality site. For search engines, this means getting links to your site from other related sites on the internet. outdoor can be done by ‘asking’ web site owners to link back to you but it’s far easier for you to post links back to your web site yourself. Take part in forums, write articles, blogs (such as ‘blogger’ that google owns), maybe even pay for a link back to your web site. Better search engine ranks will not be obtained without lots of links back to your site.

3) Quality: Have a good quality site with your keywords carefully places at a density of around 4%. If you want to get higher search engine ranks for say the keyword ‘buy sausages’ then your page has to be relevant to that keyword. Yes that can be done through meta outdoor but also the text on your site has to be relevant. It’s no good if your site talks about buying clothes for example. It sounds obvious but many people don’t take notice of this one.

4) Submission. How does the search engine find you in the first place? It may be possible for it to find you as its robots ‘spider’ the internet but it’s far better for you to tell the search engines you outdoor there. This can be done manually or by software to speed up the process. Also remember that some search engines aren’t actually search engines at all, but are directories of web sites. These directories certainly do need you to submit to them.

Of course, if you have just one or two pages that you want better search engine ranks for you can do all of the above manually. However, there are certain pieces of software that will do it for you, along with a whole host of other SEO techniques too.